Marketing....myself

Happy New Year!

I'm very excited about 2010. I'm hoping that I will get more performance opportunities this year and get to keep doing what I love. It's a tough business, but somehow I feel that I have to keep trying. 2008 was pretty much shot, since I was sick with mono for about the whole year, and 2009 was slow after having to basically take the year off in 2008! Luckily, so far this year, I have concerts set up in February, March, and April, and hopefully more opportunities will arise.

Because of the tough past couple of years, 2010 means new goals and new strategies for me. I'm looking at this as an opportunity to try out some better marketing strategies in an attempt to better "sell" myself (as strange as that may sound).

I've realized through the help of my friend and Yamaha Artist Jade Simmons, that marketing oneself is key to getting more performance opportunities. (For any young artist out there, I'd recommend Jade's "Emerge Already" videos, which can be seen on Youtube).

What makes me different, and why should a concert series pay me to come play, rather than the hundreds of other pianists? I've answered these questions, and I've started making some better publicity material to send out to concert series. I'm hopeful that this year will be a great one!